Eco Run Marathon

500+ Guests, 10k+ Photos, Type: Fundraiser, Location: Hyderabad, Mumbai

Event Brief

Marathons are more than just races—they are personal milestones. Every participant wants a memory of their achievement, and photos play a crucial role in capturing those moments.

Understanding this, Samaro collaborated with Radio Mirchi and Mindspace Business Parks to streamline the photo distribution process at the Eco Run Marathon, held in Hyderabad on March 2, 2024, and Mumbai on March 9, 2025.

As the official media-sharing platform, Samaro.ai ensured that every runner could instantly access their photos, making the experience seamless and hassle-free.

Client Background

MpowerMinds is a leading organization dedicated to promoting mental health and well-being. With a focus on reducing the stigma associated with mental health issues, MpowerMinds offers comprehensive support services, including counseling, therapy, and educational programs. The Ride to Mpower event is a testament to MpowerMinds commitment to creating awareness and fostering a supportive community for mental health.

Objectives

Samaro.ai aimed to:

Eliminate delays in photo distribution by offering instant access.

Enhance the participant experience by making photo retrieval seamless.

Drive brand awareness and sign-ups through real-time media-sharing technology.

Solution & Implementation

Hyderabad – March 2, 2025

To achieve these objectives, Samaro.ai deployed strategic solutions for both marathon locations:

QR Code Standies at the Finish Line: Samaro.ai installed large standees featuring scannable QR codes at key locations, especially near the finishing line.

Instant Photo Access: Runners simply scanned the QR code and received their images instantly, eliminating the need for manual searches.

Seamless Experience: The response was overwhelmingly positive, with participants appreciating the quick and easy access to their photos.

Mumbai – March 9, 2024

Mumbai’s event was bigger, featuring three different race categories—21 km, 10 km, and 5 km—with a 5 AM flag-off.

Main Stall at the Finish Line: Samaro.ai placed a "Get Photos Now" stand right at the closing line, ensuring maximum visibility.

Interactive Photo Booth: We placed our main stall just beside the "I Am a Finisher" Photo booth which encouraged participants to capture their post-run victory moments.

Overcoming Initial Challenges: At first, many participants asked the team to take photos on their mobile phones. To ensure a smoother process, the team encouraged them to scan the QR code instead, explaining how they could get their photos instantly. This helped more people use the system, making photo-sharing quick and hassle-free.

Real-Time Delivery & Impact:

4,000+ photos were delivered before noon, showcasing the efficiency of Samaro.ai’s platform.

On-ground support educated participants about the ease and benefits of the platform, increasing sign-ups and engagement.

Conclusion

The Eco Run Marathon collaboration showcased how Samaro.ai is redefining event photography by delivering instant, seamless media access to thousands of participants.

By combining technology, strategy, and real-time engagement, Samaro.ai streamlined the photo retrieval process, providing a hassle-free and memorable experience for marathon runners.

With this success, Samaro.ai is now positioned as the preferred media-sharing solution for large-scale sporting events, paving the way for future collaborations in marathons, fitness events, and beyond.

Results

The collaboration between Samaro.ai, Radio Mirchi, and Mindspace Business Parks delivered outstanding results, reinforcing the power of tech-enabled media sharing at large-scale events:

Instant Photo Retrieval: Participants received their photos in seconds, enhancing their experience.

4,000+ Photos Delivered in Record Time: No delays, no confusion—just seamless media access.

High Engagement & Adoption: QR code scanning became the preferred method for photo access.

Increased Sign-Ups & Brand Awareness: The team’s efforts in educating participants led to more people discovering and using Samaro.ai.

Glimpse from the Event